Marketing Communications- Online Marketing And Consumer Behavior

Appendix : Construct measuresBrand knowledgeX1 When I intend to bargain for products online , I leave surely recall this retail website as a place to look forX2 I can correctly support away the dent as having been previously seen or heardX3 I esteem the brand can grant me various kinds of benefits , e .

g aegis , purchase warrantyetcX4 Overall , I suppose I cargon the brandX5 I have strong feelings on the brandX6 I commemorate this brand is unique to me compared with other online retail merchants brandsX7 I will not feel difficult if I am asked to give the general feeling on the brandX8 Overall , I intend the brand is rated high on almost all(prenominal) flavor pivotal to mePerceived riskY1 My expect monetary loss resulting from purchase products from the online retailer is highY2 My expected failure of product performance if I blur products from the online retailer is highY3 If I buy products from the online retailer , I think I will experience high difficulty in gaining affectionate reorganization (from family , friends etcY4 I will feel queasy psychologically if I buy products from the online retailerY5 I do not think it is safe to buy products from the online retailerY6 I feel dubiety as to whether the online retailer is time efficient in scathe of transaction with the and deliveryInformation search onlineY7 I would search for more randomness by means of search engines before buying a product from the online retailerY8 I would acquire more information to stick ou! t whether I should buy a product from the online retailerY9 I will not buy directly from the online retailer before do a overserious comparison through an online information searchIntention to film an online retailerY10 I would believably to buy a product from this online retailer during the next triad monthsY11 If this online retailer has the product I take away to buy , I intend to buy it from the retailerRisk preferenceY12 I care to test myself every now and then by doing something a little riskyY13 sometimes I will take a risk however for the fun of itY14 I sometimes let on it exciting to do things for which I might get into troubleY15 ferment and adventure are more important to me than securityNote : 1 powerfully Disagree 7 Strongly Agree...If you want to get a full essay, station it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay