Business Analytics

BUSINESS MARKETING ANALYTICS Web-Google Analytics CIS111 Strayer University August 28, 2010 Businesses selling today, what trade strategies are triumph all-encompassingy driving our customers and foreigners to our businesses today? Decades ago, we did not movie theater such merchandising technology in place, as we do now. As technology advances, businesses nation-wide transpires to ecommerce. Marketing gurus have urged business leadership and managers to pursue different avenues for increasing the s emitings growth, performance, technology, finances and ultimately their hap on investment (ROI). The introduction to Web marketing has phenomenally taken small, mid and larger businesses to new heights, with outstanding winner rates. Business leaders, who try to foresee the faces future, cannot do this alone. Statistically speaking, the amount data being processed to forecast the organizations growth, performance, technology, finances and ROI cann ot be analyzed by humans alone. What near companies have in corporald within there marketing synopsis/research is the map of web analytics. Web analytics is the measurement, collection, analysis and reportage of Internet data for purposes of understanding and optimizing web usage.

Beyond the utilize of measuring website traffic, companies can use web analytics for business and marketing research (Web Analytics, 2010). A form of data mining comes to mind, when an organization has to scientifically research web data for new knowledge, patterns, and treads for overlap attractions, sale and lead generation, customer and revenue predictions (Pratt, Ad! amski, 2009 p.298). Web analytics has alter since its introduction and morphed into several successors, such as Google and yahoo web analytics. Next to Yahoo, Google Inc. is one of thee most popular integrated giants in the Internet industry. Respect full phase of the moony, they are a multi-national public pollute computing, Internet search, and advertising technologies...If you want to get a full essay, order it on our website: BestEssayCheap.com

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