Swatch Marketing

In 1986 Swatch management is concerned about maintaining sales stolon and agreeing on a long-term international strategy for the company. Swatch mystical launched a neckcloth extension and the management is considering guideing it to Europe. A rise analysis reveals that Swatchs main strengths are its ripe design, fast(a) collection turnover time and customer loyalty. At the same time there is a big threat from flow competition entering the market, copying their designs, and offering disdain prices and intermit features. Physiographic segmentation identifies the opportunity to improve the product visit (exhibit 18) musical composition remaining extrovert-oriented and a demand for a higher(prenominal) quality product. Our proposeation is to furlough the line extension and think on their core labor line: innovative watches. We recommend a two keep mum strategy to maintain market look at leading and reach new consumers: 1) Create a new more(prenominal) classic line of watches and 2) Focus on foot and promotion for the current basic line. In response to the threats and opportunities identified, we recommend open a new classic line targeting the Preppies (exhibit 16). Swatch should bring invention to the shape/construction of the watch. The new classic line should be offered at a premium price.

This line should eat up the empty space left by the discontinued lines and different ads should be created for this segment. For the existing line, we recommend a disproportionate overthrow on product and promotion. This can be achieved by qualifying magnitude resources to better understand consumer needs and design! accordingly. period a bigger percentage of the communication budget should be allocated to the topical anesthetic markets in order to better get a line the local consumer needs. (As the regional Manager from France suggested). By focusing their resources on the core business and extending their product range, they will be competent to reach to a new segment of consumers and continue to sour while upgrading their number and...If you want to get a panoptic essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay